Intercultural Business Communication

Understanding and integrating different cultures is challenging and far to often misunderstandings lead to lower productivity in business groups. Where we already face challenge with group work within the same culture, intercultural groups face additional layers of complexity.

Prof. Bennet designed the Developmental Model of Intercultural Sensitivity. People go through different stages and experiences, when engaged with cultural differences. They move from ethnocentrism to ethnorelativism. From denial, to defense, minimization, acceptance, adaptation, to integration of cultural differences. The further to the ethnorelativistic side of the continuum one gets, the more eloquent intercultural communication skills one develops.

The different stages of development describe the perception of cultural difference one experiences.

Intercultural consciousness needs to be established among employees, in order to successfully interact in global teams.

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